Magnetic CEO James Green was a panelist at OMMA Display this past September.
Panel: Cookie Wars: Is It Time To Face Up To The Post-Cookie World? (VIDEO)
An entire ad economy and infrastructure has been built on the premise of third party cookies tracking, accumulating and easily passing user data across partners, exchanges and trading desks. But as browsers start shutting tracking off by default, privacy experts and industry reps start parsing the real meaning of “Do Not Track” and much of Internet usage is migrating to cookie-unfriendly mobile platforms anyway, is it time to rethink this? What is the state of the argument now among industry reps like the IAB and watchdogs and regulators? Should the ad supply chain be looking for post-cookie solutions that preserve privacy and allow true cross-platform targeting?
Moderator
- Wendy Davis, Senior Writer, MediaPost
Panelists
- James Green, CEO, Magnetic @JamesANGreen
- Marc Groman, Executive Director, General Counsel, Network Advertising Initiative @The__NAI
- Rod Hook , Co-founder and CTO, Dstillery
- Colin Jeavons, President and CEO, Vertical Search Works @vswfeaturelink
- Dave Reed, SVP, Revenue Operations, Mediamath @MediaMath